Resources.
Practical guides on lead generation, ad reporting, and following up, written for agents and agencies.
Lead generation
November 3, 2026
Shared leads vs. leads you own: what's the difference?
A plain look at what changes when the lead comes from your own campaign instead of a vendor's list. Read article Advertising November 2, 2026What a good monthly ad spend report should show
The numbers worth tracking each month, from cost per lead to cost per customer, and how to read them. Read article Sales November 1, 2026A speed-to-lead checklist for new insurance leads
A simple routine for contacting a new lead quickly, before they talk to anyone else. Read article Agencies October 31, 2026Is your agency still buying leads for every agent?
What it looks like to run one lead system for the whole team, with routing and reporting by agent. Read articleRun your own lead engine.
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